What We’re Great At
How We Got Here
Hey, I’m Ayush Singh — armed with a Mass Media degree, no film school pedigree, and zero godfathers. Just a restless urge to create.
Journey Start's hereTried formal filmmaking school. Dropped out. Realized learning on set, with real chaos and deadlines, was a better teacher.
FreelancerMy first break came as an AD on a short film. No looking back after that. Freelance gigs, rough edits, late nights — all of it taught me how to build from scratch.
FreelancerLaunched Kya Dekhte Ho with one belief: if the intent is strong, everything else will follow.
Founder @ Kya Dekhte HoWe created our own original IPs, scaled up production, and turned small ideas into high-impact content across formats.
Founder @ Kya Dekhte HoFrom bootstrapped founders to national brands, we worked with people who cared about real storytelling — and did it all with speed, honesty, and heart.
Founder @ Kya Dekhte HoStill building. Still learning. Still obsessed with content that moves people. Let’s create something that outlives the scroll.
Founder @ Kya Dekhte Ho


How We Got Here
Hey, I’m Ayush Singh — armed with a Mass Media degree, no film school pedigree, and zero godfathers. Just a restless urge to create.
Journey Start's hereTried formal filmmaking school. Dropped out. Realized learning on set, with real chaos and deadlines, was a better teacher.
FreelancerMy first break came as an AD on a short film. No looking back after that. Freelance gigs, rough edits, late nights — all of it taught me how to build from scratch.
FreelancerLaunched Kya Dekhte Ho with one belief: if the intent is strong, everything else will follow.
Founder @ Kya Dekhte HoWe created our own original IPs, scaled up production, and turned small ideas into high-impact content across formats.
Founder @ Kya Dekhte HoFrom bootstrapped founders to national brands, we worked with people who cared about real storytelling — and did it all with speed, honesty, and heart.
Founder @ Kya Dekhte HoStill building. Still learning. Still obsessed with content that moves people. Let’s create something that outlives the scroll.
Founder @ Kya Dekhte Ho


What You can Expect from Us





Our Story,
Told in Stats

150+ 🎬 Stories Brought to Life
(Ads, Podcasts, AVs, IPs — across formats & platforms)
25M+ 👀 Organic Views Generated
(Without media push — pure scroll power)
25+ 🏷️ Brands & Platforms We’ve Worked With
(From T-Series & Beardo to McDonald’s & ShareChat)
10 Days ⚡ Average Turnaround Per Project
(From shoot to screen — we don’t sit on cuts)
80%+ 🔁 Clients Who Come Back
(Because doing it right once isn’t enough)
6 🧠 Original IPs Conceptualised & Executed
(Yes, we build for ourselves too)
7+ 🌍 Languages We've Delivered In
(Multilingual content that scales and connects)